about

Born Maria de la Esperanza cerdà flouriot in palma de mallorca, Spain, 1981.  My identity was shaped—and my name was deformed—through immigration and expatriation. 
Navigating both my own and other cultures taught me to recognise which values remain constant and which traits shift in order to be understood. This understanding of how identity adapts and communicates directly informs my approach to design.

I am currently living and working in Lisbon, Portugal.  
My background in video production and editing futher informs my design approach, bringing narrative thinking and visual impact to branding and editorial projects. 
I create visual identities, editorial layouts, and design systems grounded in clarity and conceptual depth.


background

My previous video work spanned storytelling, motion graphics, 360/VR experiences, and editorial video, for clients including Verizon Media, the Canada Council for the Arts and the canadian press where i worked as a video journalist.


education
Bachelor of arts
graphic design
université du québec à montréal 
2025  
master of arts
media production
toronto metropolitan university
2016  
Bachelor of arts
photography & political science
Concordia university
2006  


Work
designer
Freelance
2024-current
Video producer & editor
freelance
2019-2024 
video journalist
the canadian press
2010-2019 



























































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